ED MAP: Insights Blog

Discovery: 4 Tips to Know for a Smooth Transition to Digital
By Mark Christensen

Discover blog Nov graphic

You decided to pivot to digital course materials in support of student affordability and your institution’s mission. Excellent!

Your new content strategy is taking shape. You lined up your stakeholders, targeted learning outcomes, and integrated with your LMS and SIS to lay the foundation for the benefits that lay ahead. You’ve even pinpointed a date on the calendar for your digital migration. You are on your way.

But what are some of the things that happen in the background to ensure that your transformation to digital content goes smoothly?

To find out, I caught up with Sally Blake. One of Ed Map’s client success supervisors. She has a ton of experience working the details behind the scenes with clients. Ensuring the switch to a 21st-century content strategy, including OER, goes as planned. She’s an implementation guru.

Take two minutes to watch the video below. Learn from Sally as she shares a few tips to consider as you set out to offer digital course materials at your institution.



Digital migration is becoming increasingly more popular, and many institutions have adopted this as a centerpiece of their content strategy.

These institutions know that a multiverse of course material options like eTextbooks or freely available Open Educational Resources (OER) connects students to course content in new and exciting ways. It’s the opportunity to provide learner-centered, customizable, and up-to-date content on or before the first day of class. Plus, offering students an affordable choice just makes sense. The benefits of digital course materials are undeniable.

So, you see the value and have decided to embrace digital content at your institution too. To help you have a smooth transition here are a few things to keep in mind.

Ample lead time: Make sure to allow for enough time. Some publishers will require up to 12 weeks to convert a custom textbook from print to digital if it’s not already available. Working your timeline in reverse is often a smart approach. Start with the go-live date and work backward to determine essential tasks and milestones.

Foster relationships: Institutions with good publisher relationships can will likely negotiate discounts on digital content with Inclusive Access pricing as well as quicker turnaround timelines on textbook to digital conversions.

Consider using current editions: Organized and updated content lists ensure you are organized and that students are learning the latest concepts, terms, and vocabulary that are relevant to the subject. Selecting a textbook from 1973 may not be the best choice for a course on modern Health Care policy. Fresh content makes the difference. And remember, lists will need to include 13-digit ISBNs.

Keep your partner community updated: Share the plan and make sure external partners are aware. Partners and vendors affiliated with the institution will need to be mindful of the end goal so that they can prep stakeholders and aid in the transformation.

Don’t go it alone: There are experts available through Ed Map’s support services who are happy to guide you with the discovery (CURATE by Ed Map™), management (OPENVUE®), and access (ALL IN MODEL® – AIM) to quality and engaging course materials. Your partner in lowering costs and improving outcomes at your institution.

Want to learn more? Be sure to download our “6 Tips to Curate Comprehensive Instructional Materials for Student Success” scorecard. It’s filled with pointers on how to focus more on learning rather than teaching, checking for copyright clearance, to supporting different learning styles in all your online course designs.

Mark Christensen

Mark Christensen
Senior Director of Marketing

Mark Christensen has worked in K–12 and higher education in various roles throughout his career from teacher to administrator to ed-tech marketing communications. He currently works with Ed Map, helping institutions navigate today’s dynamic and changing content landscape. He holds his MBA in Marketing from Rivier University and his Ed.D. in Curriculum & Technology from Plymouth State University/Argosy.

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