ED MAP: Insights Blog

Discovery: Making a Major Shift in Your Content Strategy? Use These 3 Tips to Streamline the Implementation
By Mark Christensen

Discover blog graphic 3 Tips Implementation

It’s an exciting time! Your institution is ready to provide course materials that are affordable, up-to-date, and customizable to students’ learning styles. And you know that providing content on or before the first day of class will support your students’ success and your institution’s mission. The benefits of a new content strategy can seem obvious.

But mapping out your new course content strategy is no easy task. There are many paths you could take. Is your institution moving from a traditional student-pay bookstore to an inclusive access model? Are you developing a “digital-first” strategy? Considering incorporating nontraditional forms of content into your course materials strategy? Maybe it’s a combination of all three or more!

Navigating these complex decisions is a whole lot easier when you work with someone like Tracy Kitts, one of Ed Map’s Solutions Architects. He’s a pro at helping institutions discover (using CURATE by Ed Map™), manage (through OPENVUE®), and access (ALL IN MODEL® – AIM) quality and engaging digital course materials.

Watch the quick video below and learn from Tracy as he shares a few tips on how to streamline the implementation process. From sticking to your vision and managing expectations, to bringing new types of content into the mix, he has you covered.


Now that you see the value of making the switch to a 21st-century content strategy, it’s time for your institution to bring course materials back into the learning environment and lower barriers to content access to ensure student success. But you want the implementation to go as smoothly as possible. We can help. By keeping these few things in mind, you’ll be off to a great start.

Stick to your vision: Is your vision to provide course materials for your students via an inclusive access model? Understand that “living in the middle” between a traditional student-pay model and a pure, inclusive access model will create a lot of complexity. And this complexity often only benefits a small number of students and/or faculty members. If you’re going inclusive access, strive to go “all in.”

Manage expectations: Do you want to employ a digital-first strategy? You will need to manage faculty and student expectations of how course materials will be delivered to them along with the technical integrations to provide this content seamlessly. Communication is the key!

Mixing the content: Are you considering incorporating new forms of disaggregated content? Realize that unlike printed books or even ebooks that encompass both content and format (i.e., Chapter 1, Chapter 2, etc.), disaggregated content requires the school or faculty member to define how this content fits into the course plan. It’s important to plan for additional time and resources to manage the process of connecting the content to individual course learning objectives.

Want to learn more? Be sure to check out these other great resources: “3 Expert Videos to Kickstart Your Digital Course Materials Strategy” and “An Inclusive Access Course Materials Strategy Adds Up

Mark Christensen

Mark Christensen
Senior Director of Marketing

Mark Christensen has worked in K–12 and higher education in various roles throughout his career from teacher to administrator to ed-tech marketing communications. He currently works with Ed Map, helping institutions navigate today’s dynamic and changing content landscape. He holds his MBA in Marketing from Rivier University and his Ed.D. in Curriculum & Technology from Plymouth State University/Argosy.

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This blog, drawing on leading resources and industry thought leaders, is an excellent place to start your journey toward the discovery, management, and access to quality and engaging course materials.

Content Strategy and Logistics