ED MAP: Insights Blog

An Inclusive Access Course Materials Strategy Adds Up
By Mark Christensen

AIM Infographic blog pic

We all know the campus bookstore. The prices seem like they continue to rise year after year. And the choices are limited. No digital. No open educational resources (OER). The old campus bookstore model is not keeping up with the times. Cost-conscious students are faced with a difficult choice:

Buy an overpriced book or spend their limited dollars elsewhere, perhaps on the open market. It’s a risk. There are no guarantees that the material they find will be the right edition, or will arrive on time. And maybe the student won’t even buy it at all!

Dr. Piyusha Singh, Vice President of Online Education and Interim Provost at Columbia College, knows first-hand the importance of student access to course materials.

“We knew our course materials strategy needed improvement,” said Dr. Singh. “We wanted to bring course materials back into the teaching and learning environment, rather than having it be something our students needed to worry about.”

Like many institutions, Columbia College turned to Ed Map’s ALL IN MODEL (AIM)® to launch an inclusive access course materials strategy. It’s the smart way to enable student access to an affordable, individualized, and quality education head-on.

Take a moment to check out the infographic below and see how our inclusive access numbers add up. This is an excellent resource if you are just starting to think about making the shift to a digital strategy or are in the early stages of planning your implementation.

Click the infographic to view the full-size and share with your friends. It’s time to ensure your students have what they need on or before the first day of class!

Ed Map ALL IN MODEL (AIM) Inforgraphic blog graphic 2018Want to learn more? Be sure to check out these other great resources: 3 Expert Videos to Kickstart Your Digital Course Materials Strategy and Ed Map and Columbia College Partner to Offer Students Free Textbooks and eTexts.

Mark Christensen

Mark Christensen
Senior Director of Marketing

Mark Christensen has worked in K–12 and higher education in various roles throughout his career from teacher to administrator to ed-tech marketing communications. He currently works with Ed Map, helping institutions navigate today’s dynamic and changing content landscape. He holds his MBA in Marketing from Rivier University and his Ed.D. in Curriculum & Technology from Plymouth State University/Argosy.

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This blog, drawing on leading resources and industry thought leaders, is an excellent place to start your journey toward the discovery, management, and access to quality and engaging course materials.

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