ED MAP: Insights Blog

Rethinking the Content Supply Chain
By Mark Christensen

Rethinking Supply Chain blog graphic

The pace of change in course materials has accelerated; it’s certainly an exciting time. More and more students expect content to be available at their fingertips right when they need it. These digital natives are increasingly comfortable with digital course materials, and digital course materials are becoming more available.

At the same time, new content options and pricing models are emerging. Publishers and content providers are creating engaging, adaptive, and personalized learning options. They are innovative with their pricing models to make content more affordable. Also, there are new entrants into the market who are creating content, and Open Education Resources (OER) are becoming more plentiful and discoverable.

There is a ton of change happening. That’s why institutions, EdTech companies, and publishers need to be willing to do things in a new and different way. The old ideas, like the broken campus bookstore model for one, no longer work.

At Ed Map, we saw this change coming and planned for it. We make it easy for higher ed institutions to capitalize on all of the market dynamics and bring affordable and accessible course materials to their students. It’s what we do.

To help you, we pulled together a great group of educational trail blazers, representing institutions, state-level initiatives, and publishing to share their thoughts on how to leverage new business models, lower costs, and improve the learning experience.

Take the time to listen to our recorded webinar “Rethinking the Content Supply Chain”.

 

The old way no longer works. And rethinking the content supply chain has helped EdTech companies and publishers collaborate to bring institutions needed innovations to bring affordable and accessible course materials to their students. It’s about time.

I thought gathering a few highlights from the panelists on our recorded webinar “Rethinking the Content Supply Chain” would be nice to pass along. Their insights were right on target.

 

Andy web

 

 

 

 

 

 

 

 

“Going digital allows us to provide greater access and affordability benefits to students. We have engaged in a number of conversations with senior leaders at the state level and institutional level and believe there will be a drastic shift towards this type of lower cost access.”

Andy Gates, VP of Institutional Learning Solutions
Cengage Learning

 

Noah web

 

 

 

 

 

 

 

 

“Our students were successful from the very beginning. By providing course materials on the first day of class, or even earlier, we started seeing a lot of success, allowing retention to increase, and better GPA’s.”

Noah Lamb, Director of Student Financial Services & Auxiliary Operations
Hodges University

 

Kerry web

 

 

 

 

 

 

 

 

“It’s bringing back course materials into the teaching and learning environment, rather than having it be something that the student needs to worry about on their own, on their own time, when they can afford it. It’s now being brought back into the classroom, whether that’s physical or digital, and they have what they need from the start.”

Kerry Pigman, President
Ed Map

 

Deb web

 

 

 

 

 

 

 

 

“We had buy-in from the top, and our executive leadership team put out the call; our focus is students, we exist for students, and we’re going to shape a content strategy that will be to their benefit. Removing the disadvantages out of the situation as much as possible.”

Debra Wick, Associate Dean
Norwich University’s College of Graduate and Continuing Studies

 

Catherine web

 

 

 

 

 

 

 

 

“No student wants to start class by contacting the professor saying, “I can’t afford my books”. There’s a stigma attached to it, and that’s why I think that digital content is such a great resource. It removes that barrier. Period.”

Catherine Watt, Strategic Advisor
South Carolina Higher Ed Commission

 

Want to learn more? Ed Map’s happy to guide you with the discovery (CURATE by Ed Map), management (OPENVUE®), and access (ALL IN MODEL® – AIM) to quality and engaging course materials. Let us help you lower the costs of course materials and improve outcomes at your institution!

 

 

 

 

 

 

 

 

 

 

 

 

Mark Christensen

Mark Christensen
Senior Director of Marketing

Mark Christensen has worked in K–12 and higher education in various roles throughout his career from teacher to administrator to ed-tech marketing communications. He currently works with Ed Map, helping institutions navigate today’s dynamic and changing content landscape. He holds his MBA in Marketing from Rivier University and his Ed.D. in Curriculum & Technology from Plymouth State University/Argosy.

Comments are closed.

Our Mission

This blog, drawing on leading resources and industry thought leaders, is an excellent place to start your journey toward the discovery, management, and access to quality and engaging course materials.

ED MAP
Content Strategy and Logistics