ED MAP

Ed Map Senior Leadership

Ed Map’s team brings extensive industry experience, a deep knowledge of the institutions and trends impacting the industry, and personal commitments to providing our clients and their learners outstanding customer service and support. Click each picture to see full bio.


  • Dr. Michael Mark
    Chief Executive Officer

  • Kerry Stoessel Pigman
    President

  • Greg Smith
    Chief Financial Officer

  • Sarah Riddlebarger
    Chief Operating Officer

Our Board Members

  • Dr. Michael Mark
    Chief Executive Officer
  • Kerry Stoessel Pigman
    President
  • Lynn Gellerman
    President, Adena Ventures
  • David Kirkpatrick
    Founder and Managing Director, SJF Ventures
  • Jim Dugan
    CEO, OCA Ventures
  • Carol Clark
    Former President and CEO, Mindleaders

Dr. Michael Mark
Chief Executive Officer

A teacher, learner, strategist, implementer, leader and co-founder of Ed Map, Dr. Mark has overall responsibility for Ed Map’s success. He has been aptly described as an educator who became a serial entrepreneur through need. Nearly 20 years ago, as the director of adult learning services at a major state institution, he recognized that his distance learning students needed a better way to get their course materials. (This was in the days before there was an Internet in commercial use.) Two companies later, he is credited with starting this industry and, along with his valued colleagues, continues to set industry benchmarks.

He holds a doctorate in adult education from the University of Georgia. As an author, consultant and college instructor he has been in the trenches and those valuable experiences inform the structure and culture of Ed Map. His mantra, “It’s the service, not the book” is the distinguishing feature of his companies.

His commitment to customers, staff and his community are exceptional in any environment. While he readily admits that it’s an old tired saying, his actions and Ed Map’s activities underscore his belief that it’s “what you do, not what you say.”


Kerry Stoessel Pigman
President

Kerry is Ed Map’s co-founder and President. Kerry oversees the company’s technology, operations, business development and client services areas, ensuring Ed Map’s strategy, products and services match — and anticipate — changing market needs. Equally important, her passion for providing truly outstanding customer service is embedded in all activities.

Kerry is also a director on Ed Map’s board where she is actively engaged in strategic planning, managing the company’s growth and strategic partnerships.

Kerry has spent her entire professional career in the distance learning industry. Prior to co-founding Ed Map, she served as the Operations Manager and General Manager at Specialty Books. Indicative of the generalist and the thinker, Kerry holds degrees in Spanish and philosophy from Ohio University.


Greg Smith
Chief Financial Officer

Greg Smith is the Chief Financial Officer of Ed Map. As an entrepreneurial leader with solid business acumen, Greg has more than 25 years of progressive financial and operational experience and a proven track record of generating bottom-line improvement. Greg brings with him experience in numerous industry sectors including risk management, insurance, technology, healthcare, real estate and automotive. Greg also brings to Ed Map prior experience in working with both PE- and VC-funded entities.

As CFO of Ed Map, Greg is a key member of the executive team who is responsible for both setting and driving the agenda of the company. Greg also oversees the accounting, treasury, budget, tax, legal, financial reporting, risk management, M&A and administrative functions for the company.

Prior to joining Ed Map, Greg had a 17-year career serving as the CFO of The Frank Gates Companies. Greg was instrumental in growing Frank Gates from an Ohio entity to an international holding company by executing a series of more than ten startup entities, six acquisitions and strong organic growth. Greg began his career with Arthur Andersen & Co in Dallas, Texas.

Greg is also a Certified Public Accountant. He received his BBA from Southern Methodist University and an MBA from the Goizueta Business School at Emory University.


Sarah Riddlebarger
Chief Operating Officer

Sarah joined Ed Map in 2008 to help execute a strategic initiative to offer digital content to Ed Map customers. Since then, Sarah has filled a variety of roles, from leading teams that serve customers and work with partners, to acting as an embedded product owner as the development team transitioned to Agile. As Chief Operating Officer of Ed Map, Sarah is most excited about sponsoring cross-functional teams and uncovering better ways of serving Ed Map’s customers.

Sarah leads Platform Operations, IT, and Product. Sarah began her career managing properties and serving students with Ambling Management Company’s student-housing division. Sarah earned her undergraduate degree in English Literature from Ohio University, then topped off her liberal arts grounding with an MBA from OU as well.